In Latin America, football is dominated by banks, bookmakers and the automobile industry. Lotteries

In 2022, all Campeonato Brasileiro A Série A teams have contracts with sports betting companies

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Recently, the agency IBOPE Repucom, an international reference when it comes to sports marketing; has published a survey indicating that betting site operators are one of the markets most aligned with soccer in Latin America.

Of course, Brazil is not left out, as the market for this type of betting is only growing more and more here. A practical example Betano Bets:operator that sponsors Fluminense, Atlético Mineiro, in addition to the First Division Campeonato Carioca.

The rise of sports betting

Every year, more companies in the world of sports betting associate their brands with football clubs, second only to banking companies. Automobiles are in third place, followed by telecommunications and food companies.

According to a study conducted by IBOPE Repucom, the betting sector in Latin America rose seven positions compared to two years ago in 2020.

Most of this increase can be related to the passing of the most critical moment of the Covid-19 epidemic, which affected not only the countries of South America, but also the whole world.

An interesting detail to note is that all 20 teams currently competing in Campeonato Brasileiro Série A 2022 have a contract with betting operators. The most recent club to sign a deal was Atlético Paranaense.

Fluminense goal celebration.  (Photo by Celso Pupo/Shutterstock)
Fluminense goal celebration. (Photo by Celso Pupo/Shutterstock)

Another example is Fluminense, which entered into a partnership with Betano in 2021, valid until 2023. At that time, the amount agreed between the two parties was 15 million rials. On July 26, 2022, Carioca Club extended the contract with the bookmaker, but now its duration will be until 2025. The cost is not disclosed.

In this new agreement, Betano will carry out advertising activities focusing on fans of the tricolor, in addition to having advertising spaces on FluTV with the rights to the Boteco Tricolor name.

Legalization of betting

During this year, parliamentarians discussed legalization and regulation of sports betting, online casino and animal game. In February, the Chamber of Deputies approved the legalization by 246 votes to 202 votes.

The bill must now go to the Federal Senate, but there is still no date for the election. If approved, the country will be able to generate large revenues from betting companies operating here.

How to bet on Betano?

Betano is a great bookmaker to make your predictions. For that, you must first register on the company’s platform. In this operator you will find different types of sports that can be bet on, such as football, basketball, volleyball and tennis.

There is also no shortage of betting market options to choose from when placing your bet. Some of the most popular are: Money Line (Final Score or 1 x 2), European Handicap, Double Chance (Double Chance), Total (Over/Under), Draw Void (Tie No Bet) and Both Score.

New players receive a welcome bonus as soon as they make their first deposit with the operator, immediately after completing the registration process.

This detail is very interesting and important, giving new users an extra boost when starting their sports betting. Thus, the chances of success are greater because there is an opportunity to place more bets without putting your hand in your pocket more often.

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